Marketing Blueprint – Part1
1) Attract New Clients Use as many marketing methods as make sense for your industry, your market, and your company. How many marketing methods are there? Literally hundreds. I’ve discovered...
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2) Increase The Frequency Of Client Purchases Apply as many marketing methods as possible and are profitable for increasing the number of times a week, month, quarter, or year your...
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3) Increase The Volume Of Purchases Adopt marketing methods that will increase the average dollar amount of each client transaction. Begin using point of purchase incentives. Promote “one time offers”...
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Increase Customer Retention/Reduce Attrition Clients drift away for a number of reasons. Often management and staff complacency is the cause. But usually clients drift away for reasons that have...
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5) Increase Sales Conversions Increasing inquiry-to-sales conversion will increase a company’s income without increasing costs. This is an instant profit increase without taking on a single penny of...
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6) Increase Response Rates And Conversion Rate Of Existing Advertising And Marketing Offers In a nutshell this involves writing better and better ads, sales letters, and marketing pieces. A key...
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7) Calculate And Increase The Lifetime Referral Value Of Clients This involves calculating and tracking the average referral value of your clients. Once you know how much each customer is...
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9) “Package” And Profit From Your Specialized Knowledge This involves creating, publishing and marketing your specialized knowledge. Don’t undercut the value of your brain. I have yet to find anyone...
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10) Community Development This Step involves the often dreaded v-word. Volunteering. This entails getting involved. Volunteering brings more success by focusing on giving instead of receiving....
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11) Publicity And Promotions Closely related to community development is self-promotion through public relations. Believe it or not, every business has something newsworthy to say. For instance, can...
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12) Determine A Unique Selling Position (USP), And Integrate It Into All Of Your Marketing And Sales Processes A USP defines and communicates what makes your business new, unique, or...
View ArticleIT Outsourcing Marketing Plan for Fast Growth
Is yours an IT outsourcing company? Well, Google knows something you don’t know… Google knows exactly how much free and useful information is buried within this site that commercial service...
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